Valhalla, N.Y., October 16, 2007 - FUJIFILM U.S.A., Inc. has announced a combined effort with Longs Drugs to promote Breast Cancer Awareness throughout the month of October in more than 470 Longs Drugs in California, Hawaii and Nevada.

Fujifilm kicked off the campaign at the annual Longs Drugs LPGA Tournament in Danville, California which took place earlier this month. Approximately 60,000 people attended the Longs Drugs Challenge, and as a "Grand Slam" Sponsor of this year's tournament, Fujifilm had a tent adjacent to the 18th green with brochures and pledge cards for Breast Screening Examinations in conjunction with Images of Health: Mammograms for a Million Moms. The program was created by Fujifilm Medical Systems, producers of the world's most widely used digital mammography system, to raise awareness of the life-saving importance of mammography to detect breast cancer. It supports the National Breast Cancer Foundation's (NBCF) mission to save lives through breast cancer education and programs that provide for the screening of underserved women. The campaign, through its website, www.imagesofhealth.com is designed not only to educate and support early detection, but also to motivate, and drive over one million women to pledge to get a mammogram -statistics show that for every 1,000,000 screening mammograms, 1,000 lives could be saved by the early detection of cancer.

All Longs Drug Stores will have a month long floor display with Fujifilm QuickSnap Pink cameras that carry the Images of Health message. The QuickSnap Pink will be featured in Longs Drugs ads and in the United Rebates catalogue during October.

"It's very important to Fujifilm to spread the word about early detection through our Images of Health program. We're very grateful to Longs Drugs for its wonderful support of this important cause and our initiative," said Joe Vaughey, Vice President of Marketing & Finance, Imaging Division, FUJIFILM, U.S.A., Inc.

Longs Drugs will further support this initiative with an insert in all photo processing orders throughout October. The insert has information about Images of Health: Mammograms for a Million Moms, along with a coupon for $2 off the price of the Fujifilm QuickSnap Pink camera.

"We are very proud to provide product placement, advertising and the highly visible coupon in all Longs Drugs in-store photo processing orders for the entire month of October," said Todd Vasos, Senior Vice President and Chief Merchandising Officer of Longs Drugs. "More importantly, this effort demonstrates our shared commitment with Fujifilm to this very worthy cause."

In addition, Fujifilm makes a financial contribution to the NBCF for every QuickSnap Pink camera sold at Longs Drugs stores. Packaging displays information on the program to point women and their families to the www.imagesofhealth.com web site to pledge for their health and obtain the valuable mammography information and breast screening resources.

About Fujifilm
Fujifilm brings continuous innovation and leading-edge products to a broad spectrum of industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company provides products and services that contribute to the advancement of culture, science, technology and industry, as well as to improved health and environmental protection. It is the global leader in digital minilabs; Computed Radiography systems; ink dyes, pigments and UV inks for inkjet printers and materials used in the production of flat panel displays. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion.

FUJIFILM U.S.A., Inc., Valhalla, NY, is a U.S. marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on FUJIFILM U.S.A. products, customers can call 800-800-FUJI or access the FUJIFILM U.S.A. Web site at www.fujifilmusa.com. To receive news and information direct from FUJIFILM U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About Fujifilm Medical Systems USA, Inc.
As one of the FUJIFILM Corporation family of companies with 70 years of imaging experience and almost $25 billion in sales, FUJIFILM Medical Systems USA, Inc. is a leading provider of diagnostic imaging products and network systems to meet the needs of healthcare facilities today and well into the future. Fujifilm's broad array of products - including film processing equipment, digital x-ray systems, women's imaging solutions and Synapse® PACS and image and information management systems - offer clinically-proven solutions for acquiring, processing, presenting, managing and storing radiological images in a variety of healthcare environments. FUJIFILM Medical Systems USA is headquartered in Stamford, CT.

About Longs Drugs
Headquartered in Walnut Creek, California, Longs Drug Stores Corporation (NYSE: LDG) is one of the most recognized retail drug store chains on the West Coast and in Hawaii. The Company operates 502 retail pharmacies and offers a wide assortment of merchandise focusing on health, wellness, beauty and convenience. Longs also provides pharmacy benefit management services and Medicare beneficiary prescription drug plans through its wholly-owned subsidiary, RxAmerica, LLC. Additional information about Longs and its services is available at www.longs.com and more information about RxAmerica is available at www.rxamerica.com.

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